Although artists, due to their fame and bargaining power, may sometimes be able to dictate prices to dealers, it is usually the dealers who have the final say in determining prices. This is because, in addition to having to work with these prices, they also have more information about the market. However, dealers deliberately do not price each artwork individually and on a case-by-case basis. Instead, they make pricing decisions based on what can be called a "pricing script." This text is from the fifth chapter of the book "Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art" by Olav Velthuis, translated into Persian by Shiva Mohammadi.