Isfahan school watercolor painters' artworks have recently gained attention and are sold in domestic and foreign auctions. This essay, gives a brief introduction and a report on the market of Isfahan school watercolor painters.

This article was written by Mohammad Reza Moridi and Mohammad Javad Mohammadi and has been published in the book "Economics of Iranian Art". Pricing works of art is an important but ambiguous part of the art market. Arbitrary evaluations and pricing that only create symbolic value for the work and even prevent the sale of the work add to this ambiguity and reduce the buyer's confide...